Notes written while doing the work.

Technical posts, product decisions, and honest observations — written while building, not after.

Product decisions

Pricing, product choices, and what I've learned trying to make things people actually buy.

A personal site should not only be browsed by people. It should also be legible to the tools people use to discover, evaluate, and remember work.

Your website should not only be visited. It should be callable.

Cold Turkey is for hard lockdowns. ResistGate is for breaking the reflex before the site opens.

A product page is not proof by itself. The funnel needs visible outcomes, demo evidence, and a reason to stay connected.

An API can handle the whole thing.

Notes from the build

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