Ten users and a five-star rating
You can't skip the ten. Every million starts as ten people who actually stayed.
Notas escritas enquanto faço o trabalho.
Posts técnicos, decisões de produto e observações honestas, escritos enquanto construo, não depois.
Os artigos e as entradas do diário estão em inglês.
Como penso
Como tomo decisões, mantenho o foco e sigo em frente sem uma equipe.
Ten Questions Before You Pick a Business Model
The right model is the one your product's costs, users, and habits actually point to, not the trendy one. Ten questions get you there.
Monthly, Annual, or Lifetime, and Why Lifetime Scared Me
A lifetime deal is a one-time payment against a forever cost. It's launch cash that can quietly become a liability you can't cancel.
Why (Almost) Everything Became a Subscription
Recurring revenue stopped being a growth hack and became survival math, because every user now costs real money to serve.
How I Handle Payments as a Solo Founder (ResistGate & Amethyst)
PayPal subscriptions, webhooks, and a Postgres entitlements table, the smallest stack that unlocks Pro in the extension.
The Payment Stack at Each Revenue Stage (ResistGate & Amethyst)
Freemius, Paddle, and custom PayPal each fit a different MRR band, pick the stage you're in, not the stack you wish you had.
I Watched a Senior Engineer Design a Payment System, Here's What Indie Founders Should Actually Take Away
Idempotency and webhooks matter at $1K MRR; distributed ledgers matter at $1M, know which lesson applies to you.
Scaling isn't progress
Growth multiplies quality. It never replaces it.
Self-Awareness Is the Foundation of Growth
If you don’t know yourself, you can’t build yourself.